There is Only One Boss. The Customer.
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you lot know or take never met even so are googl'ing you. Allow'south face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Inquiry Squad found that 47% of people search for information well-nigh themselves online (Self-Googling), which was more than double 5 years agone. It's a pretty safe bet that percentage has climbed to over 50 or 60% by this twelvemonth.
Some people might can information technology ego-surfing, but it'south really a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing y'all either for fun or because they want to acquire more virtually you. Hiring managers want to see if yous have a clean record in Google, which is your permanent record considering every move y'all brand (yes even a blog annotate) is stored there forever. Earlier I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second appointment wouldn't have happened. Endeavour doing information technology right at present and see what you lot get.
There is no hiding from Google!
Google keeps rails of just near everything you practise on the internet. It patrols and captures your online behavior, such as when you lot postal service on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more than. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (nigh like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will exist able to discover out everything about you when they grow older. "Mom, look what I just constitute out nearly Dad in Google." Your personal brand tin't hide from Google. In that location is one major exception to this though.
Common names
If your name is mutual, such equally Mike Smith, then it will be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the start few pages. If your life goal is to rank in the superlative ten results, that may exist achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the historic period of 60 you might find out that Google changed their algorithm and you'll lose all that hard work. The point being is that you'll have to differentiate your proper name in guild to rank high. I typically recommend you lot use your middle name or a nickname in this case. The worst example scenario is that yous change your proper noun completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which ways traditional media sources (NY Times, ABC News) write articles most them. These sources rank extremely loftier in Google. We're talking Google PageRank's of eight and college! Your weblog posts nigh these celebrities volition never end upward on the summit twenty results for their proper noun unless you lot are Perez Hilton. If your name is the same as a celebrities, y'all are in big trouble. Attempt searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 million), Lil Wayne (twoscore meg) and other major celebrities. Personally, I don't have any friends with these names, but even with C-level celebrities, you don't stand up a chance. If you are stuck with a glory proper name, I advise that you build your brand around an surface area of your expertise or interest and connect it to your brand name.
Unique names
While growing up, you lot might have been made fun of people of your unique name because it was "dissimilar." Although you were ostracized and made fun of, right now yous go to laugh at anybody else! With a distinct name, yous are able to easily manipulate the results for your name on search engines. When you go to your high schoolhouse reunion and see your friends, you'll get the last laugh because you can exist visible and control perceptions, while they but cannot. When you Google your name, whether y'all have results that reflect your brand, yous'll see how hard information technology will be to rank loftier for it or not. Depending on the competition, information technology may accept you a few days or a few months. Over time, if you piece of work very hard, you'll ain the elevation ten results for your name.
In my adjacent mail, I'll talk about what you can do to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/there-only-one-boss-the-customer.html
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